angela dunkle


Unlocking the power of the human genome


Illumina is the industry leader in the field of genomics and is driven by its mission "To improve human health by unlocking the power of the genome".

As Illumina's Global Creative Director, my role was to raise awareness of the brand, bridging the gap between science and consumer, while bringing continuity across multiple touch points. Below is how our internal team and 17+ external vendors brought genomics center stage and the Illumina brand to life.

Illumina has built an open, accessible ecosystem around their superior High Intensity Sequencing [HIS] capabilities and needed to shift industry perceptions around cost and accessibility in tandem with building brand awareness.

We developed a signature look–informed by DNA sequencing itself–providing a captivating and scalable platform that
would accommodate messaging not only to our science, research and clinical communities, but to all communities.

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