Professional Experience

& Case Studies

Illumina: Global Creative Director — Leading Brand Innovation in Genomics

Illumina is the global leader in genomics, driven by its mission: “To improve human health by unlocking the power of the genome.”

As Illumina’s Global Creative Director, I led the brand’s strategic creative vision—raising awareness by bridging complex science with accessible consumer storytelling. I directed a dynamic internal creative team alongside 17+ external agencies to deliver consistent, impactful brand experiences across multiple touchpoints, positioning Illumina at the forefront of genomics innovation.